BENEFITS OF FIRE SALES There are many benefits to holding fire sales for your business. Of course profit is number one, but there are many others on the list. Let’s take a look at the top three! Benefit #1: Your Business Will Grow When done correctly, fire sales will help your business grow. They provide exposure to a broader section of your target market, bring in a fast source of revenue to help build and/or secure your business and finally, they provide an opportunity to gain future loyal customers and members. Ultimately, they will grow your business. Benefit #2: Productivity Will Increase Like it or not, your productivity will also increase as a result of your fire sale. It’s inevitable. You will have to produce more products as more of them “fly off the shelves” during your sale, and moving forward, you will need a larger inventory to keep up with your larger customer base. Be sure you have the skill and the resources to stay on top of it all! Benefit #3: You Will Have More Time It may not seem like it now, especially since you will have to produce more to keep up with your ever-growing business and customer base, but you will have more time as a result of your fire sale. How? Because once you realize how easy it is to manage, you will also realize how it helps to keep you and your business in line by forcing you to stay on top of what matters… producing quality products and earning money.